ThePickupGameisaninsidelookattheemergenceofthe’pickup’industry-abusinesswhereself-styledseductioncoachestraveltheworld,chargingasmallfortunetoteachmenskillstheyclaimwillguaranteesuccesswithwomen.Fortheinstructorswhoaresuccessful,itisahighlylucrativeoccupation,withmanycompaniesearningmillionsofdollarsayear.Itisalsoanindustryrifewithcontroversyandscandal.Severalteachershavebeendeportedfromcountriesfortheircontentiousmethodologiesandpickupbusinessesareoftenthesubjectoffiercepubliccriticism.Despitethis,mentheworldovercollectivelyspendhundredsofmillionsofdollarstoattendseminars,downloadonlinecoursesandhaveone-on-onecoachingsessionswithinstructorstheyfeelcangivethemthedatinglifeoftheirdreams.Inthemindsofstudents,manyoftheseinstructorsbecomemorethanjustteachers.Theybecomeidols.Fromtheglossyexterior,wherecoursesarepackagedas